The Advertising Market 2012

By Heidi B. Malhotra
Epoch Times Staff
Created: November 17, 2012 Last Updated: November 17, 2012
Related articles: Business » Economy & Trade
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When surfing the Internet, one is inundated with advertisements on almost every website. Each advertisement comes with a cost to the advertiser and an income to the advertisement’s host.

To provide an idea of mobile advertising’s ability to reach a large group of people, Snaphop published mobile phone statistics it had collected from other websites.

In 2011, the mobile market consisted of 835 million people who owned a smartphone and 5.6 billion individuals who owned a feature phone. Generally, a feature phone cannot download information from a website and thus is not suitable for earning an income, while each click on a smartphone advertisement earns someone an income.

Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method ever seen before.
-ViralBlog website

In 2012, smartphone subscriptions increased by 55 percent, with choices from over 400 smartphones in the U.S. market, providing a bonanza of potential customers to advertisers.

“Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. It produces more immediate responses, and a higher response rate, than any other marketing method ever seen before. The mobile marketing tsunami is changing the dynamic of every element of marketing.” the ViralBlog states on its website.

Advertisement Income Potential

There are many articles on the Internet that explain how one can earn a decent income through taking part in the Internet advertisement game.

According to a post on the Zemalf blog, there are three ways one can earn an income by using the Internet: using advertisement as an income producer, the sale and promotion of someone else’s products, and marketing one’s own products and services.

“Each of these ways have the potential to make you full-time income or add another income stream for your Internet business,” the Zemalf post suggests.

Advertisement spending is split into measured and unmeasured media. Measured media was in vogue before Internet advertising became popular. Comprised mainly of television and print advertisements, measured media was tracked by advertisement tracking services. Unmeasured media is a term used when it comes to online advertising.

The mobile marketing tsunami is changing the dynamic of every element of marketing.
-ViralBlog website

“So where’s the money going? Into unmeasured disciplines. … The appeal is clear: Marketers are putting money into disciplines that directly connect them with targeted consumers,” according to a June article on the Advertising Age website.

Advertising Spending Statistics

The top 100 advertisers (Leading National Advertisers, LNA) increased advertisement spending by 4.8 percent in 2011, with measured spending decreasing by 0.2 percent and unmeasured spending growing by 11.8 percent, according to the Advertising Age article.

“That slower growth shows how major marketers have kept a check on ad spending in this plodding economic recovery. Measured media’s share of LNA spending dropped to 55.8% in 2011 from 58.6% in 2010,” the Advertising Age article suggests.

The 100 top advertisers in different sectors decreased spending in the measured advertisement area in 2011, with the exception of the restaurant and financial services sectors.

  • TextMessage

    SMS text marketing has been one of the most effective channels of direct marketing. Recent researches have shown that SMS is capable of reaching the mass market with better success rate. Recent reports suggest that 98 percent of all text messages are read by the recipient – and 90 percent within the first three minutes.


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