When it comes to home staging, it isn’t about how much money you spend—it’s about creating the right atmosphere to entice buyers. The reality is: Most buyers need an emotional trigger, an internal reaction that prompts them to make an offer on a home. In other words, they need to “fall in love” with a property and be able to picture themselves and their family in the space.
Home staging is the best tool a seller can use to effectively market their property, ensuring it sells for the most amount of money in the shortest amount of time. Home staging highlights the positives of a property, and downplays the negatives.
In creating a staging solution for your home, you first want to edit out all of the unnecessary items, such as excess furniture, clothing, books, and other items non-essential to showcasing the space. Then, to successfully showcase your property, either use existing furniture and accessories you already own by “shopping your house,” or supplement what you own by renting furniture in order to achieve a certain look.
Again, it is important to keep in mind that home staging is a marketing tool, pure and simple, to sell real estate; renting furniture is akin to set-decorating and scene-setting. Essentially, that is what you are doing with home staging: creating a certain look and sending a message to a potential buyer.
If your home is more modern, but your furniture is overly traditional, rent some more modern pieces to mix in with your existing look. If you are marketing your home to younger buyers and your furniture is old and outdated, rent furniture that will create a look that will appeal to your target buyer.
Yes, you are selling the space, and not the “stuff,” but if your furniture is worn, outdated, oversized, or the wrong design aesthetic, it can serve as distractions to a potential buyer and will take away from all the hard work you have put into trying to sell your home.
When my home staging and interior design firm works with home sellers, 90 percent of the time we are renting furniture in order to showcase the property. Nearly 100 percent of the time, we are also purchasing affordable accessories in order to add “finishing touches” to the space, such as toss pillows, vases, and throws.
So where do you go to rent furniture? Some of the biggest names in the rental furniture business are Churchill Furniture Rental, Cort Furniture Rental, Brook Furniture Rental, and AFR Furniture Rental. All of these companies either have a regional or national presence.
Furniture rental companies, years ago, were considered to be only for corporate relocation clients, college students, or short term renters. Now nearly all of them have home staging divisions in which they work directly with professional home stagers and home sellers. Most furniture rental companies work the same way; they often require a minimum 3-month commitment and will deliver, as well as assemble, all of the furniture, making the process super easy.
There is an art, however, to choosing the right pieces, as staging isn’t just about renting a bunch of furniture and tossing it into a room. I would suggest that you first begin by creating a floor plan, then selectively identify those pieces that are needed and create color palette. From there, rent the necessary furniture and accessories. Use your floor plan as your “shopping guide” to create a winning look that sells!
Five-time Emmy Award-winning television personality Cathy Hobbs is the founder of Cathy Hobbs Design Recipes, a New York City-based firm specializing in interior design, home staging, and home staging training. Go to www.cathyhobbs.com to learn more about Cathy, or to ask her a home staging or design question, send a tweet to @cathyhobbs.