Delta Airlines last week gave customers and Facebook users the ability to buy tickets via the social networking website, according to the company’s announcement.
The new “Ticket Window,” which went live on Aug. 12, gives the airline a greater ability to interact with their customers—and ultimately get them to purchase tickets.
Up to now, no other airlines have provided the service of booking tickets via a social networking site, although they do heavy promotion through the likes of Twitter, Facebook, and MySpace.
The company said that Facebook is the most popular site visited by customers that use Wi-Fi on board the aircraft. It added that the new ticketing feature on the site has been a natural business expansion.
"We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window,” said Bob Kupbens, Delta's vice president of e-commerce.
In addition, the company redesigned its website and is making an application for the iPhone. It also plans to make buying tickets from a kiosk more streamlined.
Other companies like Southwest and JetBlue have heavily promoted deals and their services through Twitter, Facebook, and other social networking sites.