Vanilla Ice, the rapper who briefly ascended to fame with his single “Ice Ice Baby” in the early 1990s and then dropped off the radar, will reportedly star in his own reality TV show, according to media reports.
Born Robert Van Winkle, Vanilla Ice, 42, announced on Thursday that he’s starting his TV show, The Vanilla Ice Project, which will be focused on home renovation.
Over the past several years, Vanilla Ice has been renovating and selling off homes, according to the New York Times.
The show, which will appear on the DIY network, will follow him as he renovates a 7,000-square foot house in Palm Beach, Florida.
“It’s funny, because it’s not a new career direction. I’ve been doing this for over 13 years,” he told the New York Times.
“I was building homes in Florida, from $300,000 to $1.5 million. The bottom dropped out of the real estate market, but I learned how to go to these seminars and read these books.”
Vanilla Ice added that when he made his money from his top-selling album, he invested his money into numerous homes.
“Three years went by. I never used any of them, and I thought it was the worst investment of my life. So I said, ‘Let’s sell everything, and I’ll have one primary house here in Miami,’” he said.
“When I sold them, I made, on each one of them, $300,000 to $400,000. I stopped in my tracks and said, ‘It can’t be that easy.’ But it was.”
The Vanilla Ice Project, will debut on Oct. 14 at 9 p.m. EST on the DIY channel.